Select Synthetics

As a jet fighter squadron commander, Lieutenant Colonel Albert J. Amatuzio had ample opportunity to witness synthetic lubricants in action.

These oils are used exclusively in jet engines because of their extraordinary ability to reduce friction and wear on engine components, function dependably at severe temperature extremes and withstand rigorous and lengthy engine operation without chemical breakdown.

Recognizing that these same benefits would prove invaluable in combustion engines, Al began conducting serious research in 1963. By 1966 he had formulated a synthetic motor oil and put it to use in vehicles in northern Minnesota.

Throughout the late '60s, AL continued his research and development and sold commercially available synthetic oils under a variety of names.

In 1970 he incorporated his name into a commercially sold product he called AMMOIL (the name came from a nickname he had in the air force, “Ammo”). After a while, many started referring to the oil simply as AM’S OIL.

In 1971, the name was changed to AMZOIL and it continued to be sold commercially. The name would later be changed to today’s familiar AMSOIL.

The true milestone came in 1972 when AMZOIL 10W-40 Synthetic Motor Oil, the result of years of research and inspired by aerospace technology, became the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements for automobile engines.

It signaled a new age in lubrication science and the birth of an entirely new industry.

The new lubricant performed like no other had before. It set all-new standards for motor oil quality and outperformed conventional petroleum motor oils on all counts.

It was clear from the start this innovative product would play a major role in redefining the performance capabilities of modern machinery and engines.

Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and has followed AMSOIL’s lead with introductions of synthetic motor oils of their own.

A.J. "Al" Amatuzio founded AMSOIL INC. on the same principles that defined his career as a jet fighter squadron commander – excellence, integrity, commitment, and strong leadership.

The company has remained true to these ideals. AMSOIL believes that developing products to enrich the lives of our customers is more important than maximizing profits.

Today, under the leadership of CEO Alan Amatuzio, the founder's son and company Chair, AMSOIL remains the leader in synthetic lubrication technology.

AMSOIL is driven to earn the loyalty of every customer by engineering innovative lubricant solutions and investing in expertise to deliver the performance they’ve been promised and the satisfaction they deserve.

The extraordinary performance of AMSOIL synthetic lubricants in a wide range of markets has made our influence in the industry unmistakable and our brand highly respected. Our firm commitment to quality and innovation has resulted in legions of brand-loyal customers.

Another milestone came in 1994 when AMSOIL's founder and president, Albert J. Amatuzio, was honored as the pioneer of synthetic lubrication with his induction into The Lubricants World Hall of Fame.

Al Amatuzio is firmly established among the giants who have helped to establish and shaped the ever growing synthetic oil industry. His desire for technical innovation, his commitment to higher quality and standards, and his belief that consumers respond to superior products, remain at the core of the AMSOIL philosophy.

Holding ourselves to higher quality standards is our industry trademark. We select raw materials based on quality and performance, not price.

Each chemical is tested to ensure it meets our quality standards before it is accepted into our manufacturing facility. Our manufacturing process uses a strictly controlled computerized process to maintain top-quality finished products.

Samples of the finished product are subjected to a series of industry-standard tests prior to packaging. Every product AMSOIL manufactures is tested every time it is blended to ensure maximum quality and consistency, ensuring AMSOIL customers receive the same high performance every time they purchase AMSOIL Lubricants.

AMSOIL invests heavily in product research and validation to ensure we remain at the industry’s forefront. Research and testing are one of our highest priorities at AMSOIL.

The company’s research and development facilities are staffed by specialists in every facet of synthetic lubricant technology.

Our on-site chemical and mechanical test facilities contain the sophisticated analytical instruments needed to develop cutting-edge synthetic technology.

Quality assurance test procedures are rigorous and begin with analysis of every raw material that enters the plant.

Both during new product development and as a continuing control on the manufacturing process, our AMSOIL lubricants are subjected to an exhaustive series of standardized industry tests, including those that measure film and shear strength, flashpoint, volatility and high- and low-temperature viscosity.

No other lubricant manufacturer in the world matches the high-quality standards set by AMSOIL, and all AMSOIL Synthetic Lubricants exceed the industry’s most stringent specifications by a wide margin.

Even the most comprehensive lab testing must be validated in the field. AMSOIL products are proven in intensive field demonstrations involving automobiles, trucks, powersports, off-road vehicles, commercial and industrial equipment, and many more, in real-world service situations.

Some of our long-range studies have involved vehicles requiring the most severe lubricant applications: taxicabs, delivery fleets, police and emergency vehicles, over-the-road trucks, wind turbines, heavy-duty construction and industrial machinery, and more.

Results of tests performed under these extreme operating conditions demonstrate that AMSOIL products reduce engine wear, decrease maintenance time, maximize fuel efficiency and increase fleet cost effectiveness.

The final, conclusive proof of any lubrication product is, of course, the superior performance acknowledged by satisfied consumers and cost-conscious fleet managers.

Further testing occurs at racetracks around the world. AMSOIL Lubricants have helped racing teams operating off-road trucks, stock cars, modified vehicles, monster trucks, high-powered boats, dirt bikes and snowmobiles capture countless checkered flags and championships.

We believe that Racing is Research, and use the data our racing efforts generate to tailor AMSOIL formulations for even greater levels of performance and protection. Our AMSOIL premium motor oils give you the Protection you demand and the Performance you deserve!

AMSOIL INC. is firmly established as a world-wide leader in the Synthetic Lubrication Industry. The company's long history is a checklist of Industry Firsts, and its legacy of research and innovation continues on today and will continue well into the foreseeable future.

➪ First to develop an API-rated 100 percent Synthetic Motor Oil

➪ First to introduce "Extended Drain Intervals"

➪ First 100:1 pre-mix Synthetic 2-cycle Oil

➪ First Synthetic motor oils for Diesel Engines

➪ First Synthetic motor oils for Racing Engines

➪ First Synthetic motor oils for Turbocharged Engines

➪ First Synthetic motor oils for Marine Engines

➪ First Synthetic Gear Lube for automotive use

➪ First Synthetic Automatic Transmission Fluid for automotive use

AMSOIL formulates a wide selection of synthetic lubricants for all types of engine and gear applications, including those for specialized vehicles and those operating in severe conditions. These include racing and passenger cars, classic cars, light and heavy duty trucks, diesel cars and trucks, commercial vehicles, European cars and trucks, off-road vehicles, motorcycles & dirt bikes, snowmobiles, ATVs & UTVs, boats & personal watercrafts, lawnmowers, small engine power equipment, and more.

AMSOIL Signature Series is our top-tier, advanced 100% synthetic motor oil for gasoline engines. It is designed for motorists who want the convenience of a once-a-year oil change combined with maximum engine protection, extreme temperature performance and fuel efficiency. It is formulated to exceed the higher performance requirements of modern engines in everything from family sedans to high-powered sports cars, providing peace of mind that your engine is well-protected, even in severe driving conditions. Its guaranteed up to 25,000 miles or 12-month drain interval (under ideal driving conditions) saves you time and money, and reduces waste oil.

Our Signature Series offers exceptional protection against harmful deposits, viscosity increase and wear in the toughest conditions, helping you maximize the performance and longevity of your vehicle. Its ability to keep components clean despite increased stress helps sophisticated engine systems operate smoothly and demonstrate long life.

AMSOIL’s Signature Series premium 100% synthetic motor oil resists viscosity increase and is barely challenged by the industry standard testing. Even when the length of the test was doubled, it delivered twice the viscosity control required by the standard. It is formulated with better base oils and more robust additives than most of our leading competitors. This helps it better fight against Oil Volatility, which helps reduce oil consumption and keep valves clean.

We formulated Signature Series to deliver next-level wear protection. In the API Sequence IV-A Engine Wear Test required for the API SP specification, Signature Series delivered 75 percent more wear protection than what is required to pass the test. Its outstanding performance combined with its extended-drain capabilities offer a unique combination of quality and value not offered by other motor oils. Plus their extended-drain capabilities help protect the environment.

AMSOIL Extended-Life 100% synthetic premium motor oil is overbuilt for road warriors. You can confidently drive up to 20,000 miles or one year, whichever comes first, between oil changes (under ideal driving conditions). A proprietary combination of advanced synthetic base oils and a boosted additive package promotes cleanliness and prolonged engine life. Extended-Life full synthetic motor oil protection delivers peace of mind and convenience.

AMSOIL Extended-Life series synthetic motor oils not only save you time and money, they reduce waste oil due to fewer oil changes performed each year and maximize fuel economy with their advanced additive package, so you can both help protect the environment as well as save on gas.

AMSOIL European 100% synthetic motor oils deliver long-lasting performance and protection in both gasoline and diesel European cars and light trucks, letting you confidently take advantage of the maximum extended drain intervals recommended by European automakers today.

Not only do they deliver the value of extended drains, but they also help save on maintenance due to their outstanding wear protection and all-season performance. They meet a wide variety of specifications and carries multiple manufacturer approvals. They also features a broad range of viscosities and different levels of emissions system protection (low-, mid-, and full-SAPS) to keep sensitive emissions systems operating efficiently.

You ask a lot of your heavy-duty diesel truck, and you expect it to answer. Whether you are a weekday warrior, on the work-site, towing your equipment, or a weekend warrior bringing your toys or family for a weekend of fun, you rely on your truck and need the best in power, protection and performance.

AMSOIL Full Synthetic Diesel Oils are designed to withstand the punishment doled out by diesel engines. They provide excellent protection during heavy use and even abuse. Our premium Diesel Oils reduce friction and wear better than conventional oils, helping hard-working diesel engines perform better and last longer. They withstand high-temperature breakdown to help prevent harmful deposits from forming while remaining fluid in sub-zero temperatures for easier cold starts and faster circulation compared to conventional oils. The advanced lubricity also increases fuel economy.

Independent testing shows AMSOIL Heavy-Duty Synthetic Diesel Oil delivers 4X more protection against wear than required by Detroit Diesel's standard. (Based on independent testing in the Detroit Diesel DD13 Scuffing Test for specification DFS 93K222 using 10W-30 as worst-case representation.)

For even greater protection, AMSOIL Signature Series Max-Duty Synthetic Diesel Oil provides 6X more wear protection than required by the standard. (Based on independent testing in the Detroit Diesel DD13 Scuffing Test for specification DFS 93K222 using 5W-30 as worst-case representation.)

These are but a small sample of our various lines of products. AMSOIL’s product line-up includes Premium Synthetic Lubricants for a wide range of applications such as passenger Cars & Trucks, European Cars, Classic Cars, Racing Cars, Hot Rods, Motorcycles & Dirt Bikes, ATVs & UTVs, Snowmobiles, Boats & Personal Watercrafts, Off-road Vehicles, Semi-trailer Trucks, Motor Homes, Heavy-Duty Diesel Trucks, Farm & Lawn Care Equipment, Construction Power Tools & Equipment, Firearms, and more.

Our various product lines include Motor Oil, Oil & Air Filters, Transmission Fluid, Gear Oil, Bearing & Chassis Grease, Hydraulic Oil, Compressor Oil, Steering, Brake & Suspension Fluid, Bar & Chain Oil, Gasoline & Diesel Fuel Additives, Cleaners & Protectants, Antifreeze & Coolant, as well as Car Care & Detailing products.

AMSOIL Premium Synthetic Lubricants and high-quality Oil Filters are designed to help your equipment and vehicles run at peak efficiency and last longer. The superior performance of our products in a wide range of markets have made our influence in the industry unmistakable and our brand highly respected.

In addition to our motor oils, AMSOIL has developed very sophisticated filtration systems, premium fuel additives and many other companion products that supplement and extend lubricant performance. All of these products are distributed through a vast worldwide network of knowledgeable Independent AMSOIL Dealers, such as myself.

In 2018, AMSOIL made history once again with the SEVERE GEAR Easy-Pack. Enthusiasts pride themselves on finding their own solutions to tough problems. When there’s no manual, they roll up their sleeves and make it work. But even the most inventive gearhead inevitably throws down an oily rag and wonders why the process has to be so difficult. Changing gear lube is often one of those frustrating tasks.

AMSOIL SEVERE GEAR Easy-Pack eliminates all of the old obstacles by providing easy access to hard-to-reach fill holes. The packaging is flexible. Just bend it until the nozzle is pointing where you need it to be and insert it into the fill hole. Easily squeeze out entire contents. Empty the easy-pack into your differential with no waste and no mess. Our easy-packs make the job of changing differential fluid faster and cleaner, and eliminates the need for a pump. This latest AMSOIL innovation provides an all-in-one solution to challenging gear lube installations.

Yet another Industry First for the Company of Firsts - AMSOIL "The First in Synthetics".

This complete AMSOIL line of high-quality premium products is recognized by people who appreciate quality. Countless private motorists, fleet managers and industrial administrators recognize it as one of the best choices for increasing engine performance, reducing maintenance and prolonging vehicle and equipment life.

Our commitment to innovation and excellence has resulted in legions of brand-loyal customers around the world. Come join the millions of proud AMSOIL users and experience the difference our products make.

The AMSOIL Corporate Headquarters, Manufacturing Plants, and the Main Distribution Center are all located in Superior, WI, with several regional warehouses strategically located throughout North America as well as overseas. These facilities cover a total of nearly 700,000 square feet.

The AMSOIL Center serves as the hub of the AMSOIL Distribution Network. All AMSOIL products are packaged and shipped from this location. It is more than 400,000 square-feet and sits on a 55.5-acre site with 38 loading docks to allow future expansion.

The AMSOIL Center houses AMSOIL Technical Services, the AMSOIL Labs, AMSOIL Production and Packaging, AMSOIL Technical Sales, the AMSOIL Central Warehouse, the AMSOIL Operations Department, and the Superior Distribution Center.

It contains materials blending and bulk storage facilities, as well as high-speed bottling lines and packaging equipment. Capacity is geared to meet projected market demands decades away.

The state-of-the-art lubricant production plant features a drive-through bulk chemical delivery bay that allows up to six railcars and four tanker trucks to be loaded or unloaded simultaneously.

It also houses 86 storage tanks, four packaging lines, 38 loading docks, 3.5 miles of pipe, 90 product transfer pumps, 85 employees, and a 6-million-dollar computer system to tie together its very vast distribution network.

It distributes products worldwide and supplies the 10 AMSOIL Distribution Centers in North America (8 in the U.S. and 2 in Canada).

These centers are vital to AMSOIL's goal that its hundreds of products be available to ship to any distributor usually within 2 to 5 days.

The AMSOIL administrative functions are centrally located and outfitted with the latest in communications and information processing equipment.

The entire complex is staffed by a cooperative, very knowledgeable and well-disciplined team of approximately 300 employees.

“We purchased the AMSOIL Center in the fall of 2004 in order to expand our production and warehousing capabilities.

We installed the industry’s most advanced packaging lines, increasing production capabilities by 250 percent. We installed the industry’s most advanced blending equipment, increasing efficiency and maintaining the high level of quality demanded of AMSOIL lubricants.

We constructed a new laboratory, ensuring only the most high-quality formulations emerge. The world’s best raw materials are delivered here, and the world’s best lubricants are housed here.

Achieving a high level of success is not easy. It takes hard work, dedication, persistence and a little help. This is true for any type of business. I worked very hard to develop AMSOIL synthetic motor oil throughout the 1960s. I worked even harder to get it API-certified in 1972, but it took a little help from the AMSOIL Dealer network to make AMSOIL the success it is today.

The AMSOIL Center is the result of the hard work and dedication of many. I started producing AMSOIL synthetic motor oils out of a tiny garage here in Superior, Wis. Now, the AMSOIL Center is more than nine acres under one roof. I used to blend and package AMSOIL motor oils myself. Now, the AMSOIL Center boasts the finest state of- the-art, automated packaging equipment in the industry.”

We are the comparison company. We compare our products against the majors in half a dozen ASTM tests and publish the results, naming each company and displaying the results in easy-to-understand charts. Our products always demonstrate better performance than all the companies we compare ourselves with.

We’ve invested in a new bottling line, blending and tank storage and distribution facilities over the past few years, and we have a core of very good people,” summed up Al Amatuzio. “We’re going to continue to do what we have been doing, playing fair with consumers and the environment. That includes continuing to use the best synthetic base oils and the highest quality additive packages.” Albert J. Amatuzio

Our world relies on technology to meet ever-increasing demands of transportation, manufacturing and industry. The use of high-quality synthetic lubricants to meet these various demands has grown steadily. However, tomorrow’s needs are going to be very different from today’s needs. AMSOIL INC. anticipates these needs and will remain on the leading edge of new developments.

As engineering and automotive technologies progress and generate higher-performance machinery, there is a very good chance that synthetic lubrication will be the only choice for many of those applications.

AMSOIL has been the leader in quality synthetic lubrication for five-and-a-half decades, and will continue to introduce dynamic and innovative products to meet the challenges of the 21st century. It will maintain its Commitment to Excellence and continue to set the standards by which other lubricants are judged.

AMSOIL INC. embodies the American ideals of entrepreneurship, innovation and hard work. AMSOIL Founder Al Amatuzio’s initial idea half a century ago has grown into a company recognized as a world leader in synthetic lubricant technology. Despite the opportunity to save money by manufacturing in other countries, we’re committed to formulating, blending and packaging AMSOIL synthetic lubricants in the United States.

Get the inside story on the early years of AMSOIL INC. and what it took for Al Amatuzio to get his company – and his synthetic motor oil – off the ground.

Please Note: The video below opens up on the main AMSOIL site. Be sure to unmute it and hit the full screen button. Enjoy!

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